What’s the difference between marketing and lead generation?
Marketing is strategy. It is about understanding who your customers are, how they think and make decisions, and how to position and differentiate your business from the competition.
Lead Generation is activity. It is about selecting channels and messaging to reach those customers in a way that is consistent with your marketing strategy.
Business owners who don’t understand the difference between Marketing and Lead Generation tend not to do either very well.
- By Emyth
Marketing is strategy. It is about understanding who your customers are, how they think and make decisions, and how to position and differentiate your business from the competition.
It’s much better to start during an economic downturn. Partnerships are easier; hiring is easier; and the competition starts later.
- Reid Hoffman
We are.
(via hiten)
Source: startupquote
Johnny Cupcakes is the man. You already knew that though. If not, this interview might be all the proof you need.
photo courtesy of johnnycupcakes.com
Source: whoisduma
